My private stuff is still on a floppy
disk and my 6 y/o daughter has it’s custody. Trust me, she has a
exchange, no AI, and no analytics. Even
the owner can’t ask for it.
I am pretty serious about privacy,
I always wondered why big investors
bought an app for billions of
dollars! Since the past few weeks, all newspapers have
the same hue and cry, and we might have an answer now!
I am quite sure that the app in
question may lose a good number of customers, fight several global
litigations and so on, but one question still remains:
Does it solve our
problem? or Will it be just another reaction
till we adjust to the new normal?
This is a learning
opportunity for entrepreneurs,
users and other stakeholders who depend on an app’s data security
and privacy to go about their business.
As event planners and tech entrepreneurs, we have a
responsibility to set the house in
order by doing what is right for the business
and its consumers by informing them beforehand. While
on-boarding users, we should take required information and consent
to process such information, inform them where the information will
be stored, the duration of storage and what this process may entail
in the future. This not only helps the business, but is also greatly
appreciated by the users’ investors.
At the end of the day, any business
needs money to survive. Whether it comes from the consumer or the
investor at the first go, or by offering ad-spaces to prospective
marketers who could push relevant customer-targeted ads, allowing
them to make well-informed and better decisions.
No doubt startups are mushrooming every
day, and certain irresponsible
startups engage in back-door selling of
customer data, but it is high time that such practices should be
stopped as they tarnish the
image of the honest players in the market.
From the perspective of the investor, due diligence is important
before investing. It adds value in the business if the
product/service has value in offering, need in the market, future
growth prospects etc.
The bone of contention in the recent
case is the retrospective consent of it’s users. Looking at the size
of the app and the deep pockets, they can afford litigation and have
reasons to secure their interest. But do you have such a reason? Or
As a user, be it an individual, or a
business, we should always analyse the worth
of any tech offering, whether it addresses the missing
pieces and make sense of how it compares to existing/established
services we are using.
Commercial impact of switches, learning
curve etc. should also be a part of the decision making process.
Most importantly, what should be
published for public viewing, specially for individual users, for
how long it remains there(if not taken down) and is there a chance
of the same getting misused, are some of the
questions that need to be answered before moving forward.
The whole ecosystem of businesses
should be friction-less for the owners, consumers and potential
investors. If there is friction, it can certainly turn out to be a
flea trap and make it difficult for the business’ existence.
At Spalba, we
are ready to disrupt
habits and shake some giants. We pride
ourselves in keeping data private. Our data stays in a
closed loop with the event tech,
offering valuable insights to the event planners, user of the tech, which
helps them understand the
immediate needs, and in-turn, adapt to ensure they
achieve their objective. The data analysis helps us to understand
and offer the right services, at the right time, allowing the
stakeholders(customers, partners and investors) to benefit.
Remember technology is for the good and
will remain so forever. It is high time we become responsible
towards using it for the greater good.
By the way, I forgot what’s in my
Until I figure it out, Happy Surfing!!