Tech Innovation

Meta launches Meta pay, a Metaverse dedicated digital wallet.

Meta is trying to solve the problem of transaction and value interactions in the metaverse. The company announced the launch of a new digital wallet that will support the economy of users in the upcoming iteration of Meta’s metaverse. The wallet, dubbed Meta Pay, will be an evolution of what’s known today as Facebook Pay, still supporting the array of payments it handles currently, but with a new focus on digital identity and proof of ownership.

Ukraine’s president, Zelenskyy 'appears' in tech events via hologram, vows to use technology to rebuild Ukraine.

In a hologram address, Volodymyr Zelenskyy, who became Ukraine’s wartime president overnight, pledged to keep digital technology at the centre of rebuilding his country. Zelenskyy “appeared” on Thursday at seven European technology conferences including the Dublin Tech Summit in the RDS. From his war-torn nation, Zelenskyy addressed the people onstage via hologram at conferences in Stockholm, London, Amsterdam and Paris.

Fans invited to explore Wimbledon in the Metaverse.

In partnership with American Express, the All England Lawn Tennis Club has announced the official launch of The Virtual Hill, a virtual companion experience to the Wimbledon live event.Fans can create their own personalised avatar, test their Wimbledon knowledge and learn more about the tournament and its history in daily quizzes, pick their own picnic spot, rub shoulders with other visitors from around the world, or invite friends and family to explore the hill with them.

Around the Industry

Will the latest dramatic evolution of holograms be the next big media format?

Looking Glass Factory, launched the largest holographic display in the world – the Looking Glass 65”, 4X larger than any other group viewable 3D holographic display.Targets users of the Looking Glass hardware and software include individuals and enterprises. The 65” model is great for experiential marketing, 3D storytelling, engineering, design, medical and scientific visualization, R&D, and creating art, photography, and film.

New York’s Times Square to be replicated in sandbox Metaverse world.

TimePieces, the non-fungible token (NFT) project by Time Magazine, has reportedly struck a deal with Sandbox, a metaverse world, to open a virtual representation of New York’s Times Square in metaverse. The Sandbox is often viewed as a ‘virtual Manhattan', a vibrant space alive with culture, entertainment, and brands. By partnering with TIME, we're adding TimePieces as the beating heart and soul of this virtual Manhattan.”

Cannes Lions 2022: Here’s what worked for India and what didn't.

While 2022 turned out to be the best year for India at The Cannes Lions with 47 metals, there were some areas, like Print & Publishing and Outdoor, where we were not able to make our presence felt. The country not only more than doubled its count of metals, getting home 47 Lions, but also managed to grab an unprecedented five Grand Prix in a year, and maiden set of Titanium Lions. It was also the first time that an Indian agency – Dentsu Creative – was named the Creative Agency of the year.

Eventellect

How marketing leaders are driving growth in the new era of event planning.

The next generation of events is here—the result of a seismic shift in the industry and two years of digital acceleration during the global pandemic. Next-generation events span several formats: virtual/webinar, in person, hybrid, and other types, including conferences, trade shows, road shows, and customer groups. This range represents very good news for marketers, who now have the opportunity to improve their event strategy and execution for the foreseeable future.

Event data is a goldmine, but planners can’t do it alone.

With inflation rising and competition for attendee attention heating up, event organizers can't afford to miss the mark. A solid event strategy is now more necessary than ever, and the surest way to get there is by learning from event data. How do you figure out which data will deliver real value? That's where the right guidance can be vital. Here are 11 expert tips that will empower you to leverage event analytics at every stage in the planning process.

Light up your next event with neon.

One of the amazing things about neon signs is the atmosphere they create at any event. Think about any time you’ve been to a concert, festival, or on the dance floor—other than the music, the thing that sets the mood is primarily the lighting! Neons have the ability to completely transform a space just by the choice of color. Warm white neons are perfect for a romantic, warm, inviting environment, whereas something vibrant and out-there like pink lends itself to young, fun, all the party vibes!”

Upcoming Events

Brand Summit 2022 - Jun 30, 2022

The 4th Edition of ETBrandEquity Brand World Summit - is a convention of ideas and ideals. Top minds, not just from India but across the world will share their views on the modern challenges in the Brand World. The day-long summit will have anecdotes that are not just unique but also informative.

Pokemon Go anniversary event - 6 to 12 August, 2022

Pokemon Go Pokemon Go is celebrating its sixth anniversary this summer, and the game is marking the occasion with a special event. The anniversary celebration kicks off July 6 and features a variety of special Pokemon spawns and bonuses, including a new cake costume Pikachu and a party hat-wearing Charizard. Here's what you need to know about the upcoming event.

WOW Awards & Convention 2022 - 19 to 20 August, 2022

WOW Awards - Asia’s largest business and recognition platform for the Experiential Marketing, MICE, LIVE Entertainment and Wedding industry is all set to host its 13th edition. The WOW Awards Asia 2022 is now open for entries in 125 categories across 5 groups. The five groups of categories are Experiential Marketing (Group A), Experiential Celebrations (Group B), Experiential Management (Group C), Experiential Venues (Group D) and Live Quotient (Group E).