Tech Innovation

PVR launches its latest innovation in cinema advertising.

PVR Cinemas has launched its latest innovation in the in-cinema advertising space. It has introduced 270-degree on-screen experiential in-cinema advertising for the first time in India to drive higher excitement for brands. Maruti Suzuki has become the first advertiser to use this platform to launch its all-new 2022 Maruti Suzuki Brezza in cinemas. The experiential view of the product is being showcased in select PVR locations in Delhi, Gurugram, Mumbai, and Bangalore for a week.

Come on Barbie, let’s go party: How this experiential agency created a Barbie dream house for Forever21.

Forever21 (F21) teamed up with Mattel Inc.’s famed Barbie to launch the limited-edition Barbie Summer 2022 Collection. Here’s how experiential agency Coffee ‘n Clothes turned a private Los Angeles residence into an IRL Barbie Dream House to celebrate the launch of Forever21’s Barbie Summer 2022 Collection.

Around the Industry

Mindshare India conceptualizes Metaverse launch for Volvo car India.

Mindshare India has conceptualized and enabled the first-ever electric vehicle (EV) launch in the Metaverse, for Volvo Cars called Volvoverse. The Volvo XC40 Recharge is being launched in a virtual world by Jyoti Malhotra, managing director, Volvo Car India.

Microsoft returns to in-person tech events in October with Ignite.

Microsoft is holding an in-person tech event in October, the first since the coronavirus pandemic began more than two years ago. Microsoft Ignite , an annual conference for developers and IT professionals, will take place in Seattle between October 12th and 14th, and Microsoft says “space will be limited.”

Plans are on for India to host world-class sports events: Union Sports Minister Anurag Thakur.

India achieved unprecedented success at the Tokyo Olympics and Paralympics, winning a record number of medals. In an exclusive to Sportstar, in New Delhi, Anurag Thakur, the Union Minister for Youth Affairs and Sports, talks about his Ministry’s plans to use technology , and host more international events in India to help the country’s athletes in their quest to seek more glory at the world stage.

Eventellect

51% of consumers would leave a brand if digital experience isn’t as good as in-person.

More than half of U.S. consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%.

Transformed by the Metaverse, the virtual retail experience grows more immersive and engaging than ever before.

To many consumers, the metaverse seems like a far-off fantasy. To many brands, however, it’s already here. Companies that anticipated dramatic transformation sparked by the Metaverse are investing in this virtual world today and building it out as rapidly as possible.

Upcoming Events

Chess Olympiad 2022 Live streaming: When and where to watch Chess events live online.

Chess Olympiad fever peaks in Chennai with Indian teams appearing primed for glory in the 44th edition of the prestigious event that starts on Thursday. With powerhouses Russia and China missing, India will field three teams each in the Open and women’s sections respectively.

Samsung Unpacked - 10 August, 2022.

Samsung has provided a clear solution to the unusual puzzle it provided yesterday, confirming that its Galaxy Unpacked event will indeed take place on August 10th. The image included with the teaser also confirms that its foldables will be taking center stage, with a Galaxy Z Flip-shaped device acting as a “greater than” symbol. The event will start at 9AM ET and will be streamed on Samsung.com.