Tech Innovation

Heineken Launches World’s First Virtual Beer

Lager company Heineken has launched its first virtual beer. Called Heineken Silver, it exists exclusively in a virtual brewery in the immersive digital platform, Decentraland

Tommy Hilfiger to Showcase Spring 2022 Collections and NFT Wearables at Decentraland’s Metaverse Fashion Week

Tommy Hilfiger has announced the company is joining the inaugural Decentraland Metaverse Fashion Week from March 24th to March 27th, 2022. During the Metaverse Fashion Week, the American fashion design firm said it will showcase its Spring 2022 collections and provide consumers with a “digital retail platform” that features Tommy Hilfiger-crafted NFTs.

Eventellect

Live Is Back! And Smarter Than Ever

There is a shift in how live events and experience are seen in the eyes of brand owners and believe it will continue to accelerate. The industry, clients and procurement departments have come to recognize that live events can be smarter, and more powerful than ever before.

Around the Industry

Allseated Raises $15 Million to Deliver Corporate Metaverses

Allseated’s B2B metaverse offering is helping companies to power internal and external engagements while supporting their brand identity. The funding will supercharge Allseated’s 120% 2021 revenue growth into 2022 with the team recently expanding from 40 employees to 120 worldwide.

Daler Mehndi, Buys a Space in the Metaverse for an Undisclosed Amount and It Is Called Balle Balle Land (BBL)

Inaugurated on Holi, the land also features a store which will sell merchandise and royal products as both NFTs and physical goods delivered to your doorstep. BBL will house a host of activities and their very own concert bus as well and the land is also marked by a gigantic golden statue of the veteran singer — Daler Mehndi

Gamesbeat Returns With Its Largest Event for Leaders in Gaming

Going into its 14th edition, GamesBeat Summit will take place over the course of three days. On April 26, over 500 in-person attendees will be coming together in Los Angeles, CA and on April 27-28, 2,500+ registrants will log onto our virtual event to discuss what's to come in the next generation of gaming.

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