AI research concept called Make-A-Scene that demonstrates AI’s potential for empowering anyone to bring their imagination to life. This multimodal generative AI method puts creative control in the hands of people who use it by allowing them to describe and illustrate their vision through both text descriptions and freeform sketches.
IKEA has launched a new AI-driven interactive design experience called IKEA Kreativ for IKEA.com and the IKEA app. With the new feature, U.S. customers can design and visualize their own living spaces with digitalized furniture on their smartphones instead of traveling to the brick-and-mortar store where they are likely to be distracted by the warehouse-shaped labyrinth of showrooms, blue shopping bags and Swedish meatballs.
Hyundai Motor India unveils industry’s first Unique Anamorphic 3D outdoor activation to experience the new Hyundai VENUE at DLF Cyberhub, Gurugram. This two-month long activation intends to showcase the new VENUE in a clutter breaking and engaging way and also provide a distinctive positioning to the brand’s “Live the Lit Life” concept.
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Adidas Originals hosted the “Originals Collective” to engage with its growing creative community at two successive in-store events at the flagship stores in New Delhi & Mumbai on 14th July’22 and 15th July’22 respectively. Ushering in a new era of innovation & creativity, the experiential events featured one-of-a-kind mixed reality set-ups, with multiple tangible and non-tangible interventions that provided a truly immersive experience for the attendees.
The Gruppo Campari-owned brand is the official spirit of Jordan Peele’s latest thriller Nope, through an exclusive partnership with Universal Pictures and Peele’s Monkeypaw Productions. The trio are launching a co-branded nationwide campaign that includes out-of-home, social media, a sweepstakes and experiential activations running now through Aug 16.
After pivoting to a summer-long virtual event series during the pandemic, VidCon—the annual convention made its triumphant return to the Anaheim Convention Center from June 22-25. The gathering drew about 50,000 attendees, a slightly smaller crowd than 2019's 75,000—but that didn't stop more than 150 brands from participating in the event, including YouTube, Roblox, Spotify, Pinterest, Discord, and Meta. Social media platform TikTok served as the primary sponsor, and popular creators like Charli D'Amelio, Jimmy Donaldson (aka MrBeast), Elyse Myers, and Khaby Lame were on site to engage with fans.
Our words matter. We often use them at our events or in our teams to communicate ideas, convey passion, express creativity, articulate intelligence, radiate confidence and exude wit. But choose the wrong ones, and you’ll become the insensitive event staff or coworker. Assuming you don’t want to be that person, let’s explore some commonly used words at trade shows and conferences, or phrases that are either past their expiration, culturally appropriated or downright offensive, and what you can say instead to demonstrate your intellect, wit and inclusivity!
BW Applause Experiential Marketing Awards recognise and honor the quality work that agencies are producing in the space of events and experiential marketing. It is a platform for setting standards and benchmarking exemplary event marketing by recognizing creativity and originality delivered by agency partners.
The Commonwealth Games 2022 to be held in Birmingham, England is just nine days away from the start. July 18, 2022, will mark the opening ceremony of the 22nd edition of the games.The proceedings of the games will begin on July 29, 2022, and India will also begin its games journey on the very same day. The key Indian contenders like the Men’s Hockey team led by Manpreet Singh, and the Indian Women’s cricket team led by Harmanpreet Kaur will be playing on Day 1.
The conference brings together the speakers that are the best breed of entrepreneurs, innovators, venture capitalists, business model creators, consultants, policy-makers, academicians, support groups, business coaches and business practitioners to present and discuss innovation and success under the aegis of entrepreneurship for Small and Medium Businesses as they recount their learning and experiences, share their insights and practices that have enriched their ventures.