Tech Innovation

Adidas Originals hosted the “Originals Collective” to engage with its growing creative community at two successive in-store events at the flagship stores in New Delhi & Mumbai on 14th July’22 and 15th July’22 respectively. Ushering in a new era of innovation & creativity, the experiential events featured one-of-a-kind mixed reality set-ups, with multiple tangible and non-tangible interventions that provided a truly immersive experience for the attendees.

The Gruppo Campari-owned brand is the official spirit of Jordan Peele’s latest thriller Nope, through an exclusive partnership with Universal Pictures and Peele’s Monkeypaw Productions. The trio are launching a co-branded nationwide campaign that includes out-of-home, social media, a sweepstakes and experiential activations running now through Aug 16.

After pivoting to a summer-long virtual event series during the pandemic, VidCon—the annual convention made its triumphant return to the Anaheim Convention Center from June 22-25. The gathering drew about 50,000 attendees, a slightly smaller crowd than 2019's 75,000—but that didn't stop more than 150 brands from participating in the event, including YouTube, Roblox, Spotify, Pinterest, Discord, and Meta. Social media platform TikTok served as the primary sponsor, and popular creators like Charli D'Amelio, Jimmy Donaldson (aka MrBeast), Elyse Myers, and Khaby Lame were on site to engage with fans.

Our words matter. We often use them at our events or in our teams to communicate ideas, convey passion, express creativity, articulate intelligence, radiate confidence and exude wit. But choose the wrong ones, and you’ll become the insensitive event staff or coworker. Assuming you don’t want to be that person, let’s explore some commonly used words at trade shows and conferences, or phrases that are either past their expiration, culturally appropriated or downright offensive, and what you can say instead to demonstrate your intellect, wit and inclusivity!