Tech Innovation

Disney+ Hotstar Unveils Metaverse Avatar for Ajay Devgn’s Rudra

Disney+ Hotstar has gone a notch higher for Rudra - The Edge of Darkness.The platform partnered with Hungama Digital’s Web3 venture - Hefty Entertainment to create digital avatars of its casts and offers an immersive glimpse into the world of Rudra to its viewers.

Vietnamese Startup Woay Is Creating ‘Games’ for a More Engaging Retail Experience

According to a 2021 report by market research firm GWI, one-third of consumers say it’s important for them to be entertained when they shop. The software-as-a-service (SaaS) platform designs mini-games for businesses that want to drive sales through experiential shopping.

Eventellect

Experiential Marketing Helps to Productize Brand Purpose

The best way that a brand’s purpose can be explained is by activating it in the real world. Sometimes, the productization of a company’s purpose is probably the best way to actualize purpose-driven marketing. Then the advertising created around that “product” becomes the supporting medium. It’s action followed by words, and not the other way around.

Around the Industry

Expo 2020 Dubai Records 17.4 Million Visits Until March 7, 2022

Expo 2020 Dubai records 17.4 Million visits since its opening on October 1, 2021, until March 7th. The number of virtual visits has amounted to 174 million visits.

BAFTA 2022 - The Power of the Dog Wins Best Picture and Director

Here are few highlights from glittering Bafta Awards 2022 event as The Power of the Dog starring Benedict Cumberbatch wins top prizes.

Samsung Announces New Galaxy A Event

Samsung has announced the date of its new Galaxy A Event. The event can be watched online on March 17 at 7:30 PM IST. Here is all you need to know.

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