Spalba Case Study - Google L10n



Virtual Event

Google unveiled a new AI-powered language model 'MuRIL' on 17 December 2020 at L10n event. Users can now toggle search results between English and any of the four newly added Indian languages-- Tamil, Telugu, Bangla, and Marathi-- on mobile devices. Also, Google Maps (navigation app of Google) will now support nine Indian languages.

Media/Press, Publishers, Advertisers and KOFs

The event, which was spread over 2 days live streaming complete with audience engagement and global presenters, It was hosted by Sanjay Gupta, VP Google India and was attended by many key people from the Google Leadership Team.

The first day consisted of a series of media roundtables each with about 6-8 journalists and a Google spokesperson to communicate effectively. Each speaker made an announcement followed by a 15-20 min Q&A.

The second day was mainly a pre-recorded livestream with 5 speakers from Google. It mainly focused on Google’s pledge to make the internet helpful for every Indian, the importance of their commitment to languages and in ensuring they deliver on their pledge.

Challenges and Solutions

Event Conceptualization and Branding Customization

The entire event was branded and the content was designed keeping in mind the Google design and brand guidelines,The design template consisted of the scripts of the 9 languages aesthetically arranged on a Bodhi tree with

  • 100% Customized Branding
  • Configurable Layouts
  • Creation of mood board and play book using the right balance of creativity and technology

A platform that offered round the clock support and was easy to use for a global audience

Managing a global event with multiple speakers and diverse audiences from different countries posed unique challenges for the host. Multiple physical shoots, pre-recorded shoots in India and abroad (USA) in different formats were done and final edit preparation was done. In-slide integration of all the presenters with full graphics and transitions deployment was also done smoothly.

  • Complete Video Production
  • Recording the presentations and event also allowed the client to use the same again on social media and share it with the members who couldn’t attend the event.
  • End to end guest management

Find a platform that encouraged spontaneous engagement between the attendees and the speakers

Google wanted a platform that was readily manageable, easy to use and engaging for a new audience. Spalba offered that exact experience

  • Networking
  • Ease-of-Use
  • Chats
  • Polls
  • Q&As
  • Feedback

All these features effectively engaged the audience.

Test or Dry Run

Since the scripts, recordings and presentations were done finalized before time, The host and speakers could do a test run before the actual event to get a detailed walk-through.

What we achieved

The entire event was cloud enabled with configurable layouts live streamed and directly broadcasted to YouTube India Studio and had over 5 million views within the first 2 hours.