Increase your venue bookings with data-driven decisions
As technology advances, more and more industries are adopting data
analytics — and the hospitality industry is no exception to this movement. Getting the right
insights gives you an advantage in a competitive business environment.
Using AI, automation tools, and data analytics, hospitality has
experienced a significant boost in sales and operations.
Now commonly called the “smart” hospitality sector, the market size
of this industry has generated $13.9 billion USD thus far and is predicted to reach $58.1
billion USD by 2027 — a CAGR (compound annual growth rate) of over 22%.
To enhance sales and business, data analytics has become not just a luxury,
but a necessity. 5 star Hotels and luxury resorts now rely more heavily on these
technologies, as it allows them to make more educated decisions as it relates to guests
trends and demands.
Simple yet powerful data insights for increasing venue bookings
Everybody hates spending hours (or days) on data collection, input, and visualization. It
takes an eternity, costs a fortune, and by the time you’re done, your brain is fried.
Spalba Analytics Dashboard provides a 360 degree view on
- Property view
- Locality view
- Global view
Here are some of the key features of Spalba Analytics
Dashboard
- Traction getting generated on your property
- Traction getting generated on your property compared with that of the properties
in your vicinity.
- Data on the prospects that seem most engaged, and therefore have the highest or
quickest probability of closure of sales.
- Trend of traction over the last 3 months, 6 months, 12 months etc.
- The kind of priorities people have while searching for event properties so that
you can optimize your communication accordingly. For instance, Is the ceiling
height a priority? Or is it the proximity to the airport?
In Spalba Analytics Dashboard there are dozens of metrics already built and ready for
you to visualize the data in a variety of different ways.
The hotel sales team can use these data and analytics to
make more informed and effective decisions in
- Identifying trends and patterns that can help them forecast future performance
and optimize pricing strategies.
- Analyzing data on the types of sales techniques that are most effective for
different customer segments, a sales team can refine their sales pitch
- By keeping a track on what’s happening in the properties in the vicinity, the
sales team can make use of this information to improve the customer experience
and drive bookings
